Intensely amusing, but probably harmless.


A Place for Friends

RFD Social is designed for both private events and the casual night out with good friends. Open to the public, the Parlour reflects a richer era of Atlanta’s past. Inside, you’ll find eclectic interiors, plush seating, and a collection of vintage radios—nostalgic reminders of the tower’s previous life as a broadcast hub. Guests mingle with friends at the bar where experienced mixologists pour a finely-appointed selection of cocktails.


and a Space for Colleagues

The Roebuck Room is RFD Social’s exclusive space for private events. As guests come up the freight elevator, they’ll be transported back in time and discover a space unlike anything else in Atlanta. With a storied history and breathtaking views of the Atlanta skyline, the Roebuck Room is a savvy spot for soirées, shindigs, and celebrations of all types. The Roebuck Room offers space for 120 people as well as flexible packages for food and libations.


Get out of the Bored Room

RFD Social also offers intimate meeting space for smaller groups of 6-15. Sweeping views of the Atlanta skyline combined with each room’s historic charm make for an inspiring setting for your meeting. Dedicated wifi, projector, screen, and on-site catering are also available to ensure your time is as productive as it is inspiring. Book a meeting online.


12 is the Social & Cocktail Club of RFD Social.


A Grand Tower with a Fabled Past

In the 1920’s, Dewey Burnett was the biggest name in Atlanta radio. Each day he sat behind his microphone at the top of the brick tower soaring above the newly-built Sears building. From his vantage point above the trees, he could see the small-but-growing Atlanta skyline in the distance.

But his audience wasn’t in the city. It was in the surrounding farmland where his listeners would huddle around their shortwave radios and tune in to his wildly popular radio show, “Dinner Bell R.F.D.,” on WSB.

R.F.D. stood for “Radio Farmers’ Democracy,” and each noon broadcast opened with the ringing of a dinner bell, a familiar sound to the people of Georgia’s rural farming communities. Though his show was known for its mix of farming advice and homemaking tips, it was the twangy music listeners loved most.

Burnett invited the biggest names in folk music to perform in his copper-roofed studio in the sky. Pickers, fiddlers, banjoists, folk singers, and even the occasional vaudeville act would flood the brick tower with the toe-tapping tunes of the American south. Their performances were broadcast across the airwaves, delighting people all around the city.

It’s been 90 years, but Atlantans are once again finding delight in the brick tower that rises above Ponce City Market. RFD Social has restored the structure to its former grandeur, and it now serves as a historic gathering place for the fine citizens of Atlanta.


Fine Booze and Skyline Views


Book an Event

Whether you’re looking to hold a small get together for 12 or a large gathering of 400, RFD Social has multiple spaces with over 4,000 square feet of event space to host your next event.